Don’t distract your sales team with inventory liquidation; they need to focus on building your brand. Every minute spent on something else is a wasted opportunity to move your business forward. Your team is likely specialized in the sorts of sales – on-premise, chain retail, etc. – that drive your business forward on a daily basis.
What we've seen is a more predatory style of wine broker that sees the sales opportunity and doesn't consider the long term pricing impact on the winery. It's a commission grab and less a strategic deployment of product that benefits the immediate needs of the winery while thinking about the long term ramifications on price point.The winery’s objectives must drive a brokerage strategy. Before we at Third Leaf Trading ever start sketching out a brokerage strategy, we must first understand:
Wine broker is an age old profession that provides a much needed solution for wineries in the form of sales. In an instance where you find yourself with excess inventory that you'd like to convert back into cash, we've experienced a more predatory type of broker. The one that is most interested in their commission and less about your brand equity.
