What we've seen is a more predatory style of wine broker that sees the sales opportunity and doesn't consider the long term pricing impact on the winery. It's a commission grab and less a strategic deployment of product that benefits the immediate needs of the winery while thinking about the long term ramifications on price point.The winery’s objectives must drive a brokerage strategy. Before we at Third Leaf Trading ever start sketching out a brokerage strategy, we must first understand: